The following are a set of guidelines (not rules) for how to look your best. These are designed for the two-dimensional aspect of photography because the camera sees the world differently than we do. Ultimately you should be yourself, but the following can be helpful to achieve the best version of yourself possible.
CLOTHING
Very fine or small patterns and shiny fabrics get distorted on camera, so please avoid those when choosing what to wear.
Solid colors photograph best, but avoid solid white or solid black as the main piece; a solid white shirt/blouse can work if you wear a darker color over it such as a vest, sweater, or jacket/sport coat. If solid black or white is your preference, choose a piece that has texture such as a cable-knit sweater or layers such as a black shirt with black sport coat.
Blue, grey, and burgundy are excellent choices for nearly all skin tones, but feel free to make other choices.
Avoid large, broad patterns, stripes, or paisley.
Open necklines are good choices, such as a v-neck sweater or open-collared shirt/blouse; turtlenecks should be avoided.
All clothing should be clean, pressed, and look new.
If possible consider bringing your clothing with you so that it doesn't get wrinkled with wear.
Keep jewelry simple and understated, however if statement jewelry or bright colors are part of your personal brand, coordinate accessories carefully to avoid being distracting or looking too trendy which can make your portrait look dated quickly.
When in doubt, bring a few options for clothing or send a few photos of your choices and I will be happy to advise you. You are also welcome to change once during the session.
Logos should be minimal or non-existent.
Shoes should also look new.
Be yourself!
GROOMING
If you plan to have a trim or haircut, or to have your hair colored, do so one week prior to your portrait.
Arrive at your session with hair and makeup done.
Bring a brush or comb, along with lip balm/lipstick for touchups and powder for any shine.
If your look is clean-shaven plan a morning session or arrange to shave midday, being sure to avoid nicks.
If you wear a beard, trim or shape at least a day or two ahead of your portrait date.
If applicable, facial hair should be trimmed, including nose, ears, eyebrows, etc.
If you wear makeup choose a neutral, everyday style that makes you feel comfortable and confident.
If you wear glasses please wipe them down with a lint-free cloth before your portrait.
HELPFUL HINTS
Most importantly: breathe! Nearly everyone has a little anxiety (or a lot) when it comes to having their portrait done, and remembering to breathe will help.
Bring snacks and beverages to keep everyone in good spirits.
If children are involved, don't tell them in advance that you're going to do family pictures. It can put a lot of pressure on them and create unnecessary expectations.
To the parents: you will want to look at your children to see their expression or give them direction. Instead, keep your focus on the photographer.
Try to avoid giving anyone the direction to smile - I've actually never asked anyone to do so. Instead, I have much more natural ways to elicit pleasing expressions in people.
My goal is an easy and pleasant experience that hopefully is even fun! If there is anything I should know about working with your family to help make this happen, please share that with me in advance.
